100 Things Every Designer Needs To Know by Susan Weinschenk: Review

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.   INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: • What grabs and holds attention. • What makes memories stick? • What is more important, peripheral or central vision? • Can you predict the types of errors people will make? • What is the limit to someone’s social circle? • What line length for text is best? • Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

If you’re an aspiring artist or a seasoned painter looking to expand your color mixing skills, William F. Powell’s “1500 Color Mixing Recipes for Oil Acrylic”is the book for you. This comprehensive guidebook provides an extensive collection of recipes and techniques that can help you achieve the exact color you need for your painting.

Powell is a renowned artist, author, and instructor who has written over 30 instructional books on various art forms. With his wealth of experience and knowledge in the field, he has created a masterpiece in this book that provides readers with a deep understanding of color theory and practical applications of color mixing techniques. Whether you’re interested in traditional oil paints or modern acrylics, Powell’s advice applies to both mediums and will help you create stunning works of art. So if you’re ready to elevate your artistry to new heights, dive into this review of “1500 Color Mixing Recipes for Oil Acrylic”and discover all it has to offer.

Overview of the Book and Its Author

As an accomplished artist himself, William F. Powell brings a wealth of knowledge and experience to his book on color mixing recipes for oil acrylics. He has been teaching art classes since the 1960s and has authored numerous books on different art techniques. His expertise in the field is evident in the comprehensive content of this book.

Powell’s publishing history includes not only instructional books but also fine art prints and commissioned works for private collectors and businesses. He has received numerous awards for his work, including being named a Master Artist by North Light Books. This recognition solidifies his reputation as a reliable source of information for aspiring artists.

If you are looking for a practical guide to color mixing, look no further than Powell’s Color Mixing Recipes for Oil Acrylics. The book covers everything from basic color theory to advanced techniques used by professional artists. With Powell’s guidance, you will gain the knowledge and confidence needed to create beautiful works of art using your own unique style and palette. Now, let’s delve into the basics of color theory that will serve as a foundation for your future paintings.

Color Theory Basics

As you delve into the topic of color mixing, it’s essential to have a good grasp of Color Theory Basics. Understanding the color wheel is crucial, as it forms the foundation for all color relationships. Primary colors (red, blue, and yellow) are the building blocks for all other hues, while secondary and tertiary colors emerge from their mixtures. Lastly, warm and cool colors play an important role in painting as they can convey different moods and emotions.

Understanding the Color Wheel

The color wheel is a helpful tool for artists to understand how colors interact with each other, and it’s like having a map to guide you through your artwork journey. By using the color wheel, you can develop an understanding of color psychology and how different hues can evoke specific emotions or moods in your artwork. It’s also important to note complementary colors, which are opposite each other on the wheel, as they create a striking contrast when used together.

In addition to studying complementary colors, it’s essential to understand primary, secondary, and tertiary colors. Primary colors are the building blocks of all other hues and cannot be created by mixing any two colors together. Secondary colors are created by mixing two primary colors together, while tertiary colors result from combining a primary color with a neighboring secondary color on the wheel. Remembering these basic principles will help you mix paints more effectively and achieve the desired results in your work.

Primary, Secondary, and Tertiary Colors

Get ready to explore the world of primary, secondary, and tertiary colors in your artwork! Understanding these color categories is essential for creating harmonious and visually appealing compositions. Here are three key points to keep in mind:

  • Primary colors: These are the building blocks of all other colors and cannot be created by mixing other hues. The primary colors are red, blue, and yellow.
  • Secondary colors: These result from mixing two primary colors together. The secondary colors are green (yellow + blue), orange (red + yellow), and purple (red + blue).
  • Tertiary colors: These come from mixing a primary color with a secondary color that is next to it on the color wheel. For example, red-orange or blue-green. Understanding how these different hues interact can help you create more nuanced tones in your paintings.
  • Primary colors: These are the building blocks of all other colors and cannot be created by mixing other hues. The primary colors are red, blue, and yellow.
  • Secondary colors: These result from mixing two primary colors together. The secondary colors are green (yellow + blue), orange (red + yellow), and purple (red + blue).
  • Tertiary colors: These come from mixing a primary color with a secondary color that is next to it on the color wheel. For example, red-orange or blue-green. Understanding how these different hues interact can help you create more nuanced tones in your paintings.
  • Color psychology plays an important role in understanding how different color combinations can affect emotions and moods in art. Complementary colors are pairs of hues that sit opposite each other on the color wheel, such as red and green or blue and orange. When used together, they create a striking contrast that draws attention to your composition. Keep this in mind when choosing which shades to use for your warm and cool tones, which we’ll discuss next.

    Moving onto warm and cool colors…

    Warm and Cool Colors

    Understanding the difference between warm and cool colors is crucial for creating a mood or atmosphere in your artwork. Warm colors, such as reds, yellows, and oranges, evoke feelings of energy, passion, and excitement. These hues are often associated with fire or sunlight and can bring warmth to a painting. On the other hand, cool colors like blues, greens, and purples create a sense of calmness and tranquility. These shades remind us of water or sky and can add a peaceful element to your art.

    Color psychology plays an important role in determining which colors to use in your work. Different colors have different meanings depending on the culture you live in or the context they are used in. For example, red can represent love or danger while blue signifies trustworthiness or sadness. Understanding color symbolism is essential to convey the right message through your artwork. Now that you know about warm and cool colors’ effects on emotions let’s dive into how mixing them together can create new possibilities for expression without losing their essence of warmth or coolness!

    Mixing Techniques

    Let’s dive into some mixing techniques to achieve the perfect blend of colors in your oil acrylic paintings! The two primary blending methods that artists use are wet-on-wet and layered painting. Wet-on-wet involves applying paint to a surface that is already wet with either water or another medium. This technique produces a sense of fluidity and spontaneity, allowing for blending of colors on the canvas. Layered painting, on the other hand, involves building up layers of paint one on top of another to create depth and complexity.

    When it comes to working with color palettes, it’s important to remember warm and cool colors. Mixing warm colors such as reds, yellows, and oranges can create a vibrant energy in your artwork. In contrast, cool colors like blues, greens, and purples can evoke feelings of calmness or tranquility. By understanding these principles and using them in conjunction with various mixing techniques, you can bring your art to life.

    As you progress in your artistic journey, you may want to experiment with advanced techniques such as glazing or scumbling. Glazing involves layering transparent paint over dry opaque layers to create luminosity or depth. Scumbling involves applying thin layers of broken color over an existing base color for added texture and visual interest. With practice and patience, these techniques can help take your painting skills to new heights!

    Advanced Techniques

    In this section, you will explore advanced techniques for color mixing in painting. You will learn how to mix neutrals to add depth and complexity to your work. You will also discover ways of creating vibrant hues that pop off the canvas and catch the viewer’s eye. Finally, we’ll delve into achieving texture and depth through various methods such as layering, glazing, impasto, and more. By mastering these advanced techniques, you’ll be able to take your paintings to the next level and create truly stunning works of art.

    Mixing Neutrals

    When it comes to mixing neutrals in oil or acrylic painting, there’s no need to reinvent the wheel; as William F. Powell notes, many of these shades can be achieved by simply blending complementary colors together. Neutral color combinations like gray, beige, taupe, and khaki can be created by mixing complementary pairs such as blue and orange, red and green, or yellow and purple. Achieving muted tones can also involve adding white or black to the mix until you achieve your desired shade.

    Mixing neutrals is an essential skill for any painter looking to create a range of tones in their work. Once you’ve mastered this technique, you’ll be ready to move on to creating vibrant hues using primary colors and their variations. By understanding how different colors interact with each other and how they can be manipulated through blending, you’ll have the tools necessary to bring your artistic vision to life with ease and confidence.

    Creating Vibrant Hues

    You’re about to learn how to make your paintings pop with vibrant hues that will bring them to life. Color psychology and symbolism play a crucial role in the impact of your artwork. By understanding the psychological effects of colors, you can create a mood and emotion within your painting that resonates with your audience.

    To create vibrant hues, start by choosing complementary colors from opposite sides of the color wheel. For example, mix red and green or blue and orange together. These combinations create a striking contrast that draws attention to the canvas. Another way to achieve vibrancy is by using warm colors such as reds, oranges, and yellows, which are known for their energetic and lively effects. Additionally, cool colors like blues and greens are calming yet captivating when used appropriately.

    Now that you know how to add life into your paintings through vibrant hues, it’s time to move onto achieving texture and depth in your artwork without sacrificing its vibrancy.

    Achieving Texture and Depth

    Get ready to add some dimension to your artwork with texture and depth – it’s all about creating layers and building up your paint. Whether you’re working with oil or acrylic, achieving a textured look can really elevate your piece. For beginners, it’s important to experiment with different techniques and tools to find what works best for you.

    When working with oils, consider using a palette knife or stiff brush to create thick, visible strokes. You can also mix in various textures such as sand or sawdust to create an even more unique effect. With acrylics, try using a medium like gel or modeling paste to build up texture before applying your paint. Don’t be afraid to get creative – use sponges, stencils, or even household items like bubble wrap to add interesting patterns and shapes.

    Now that you know how to achieve texture and depth in your paintings, let’s move onto the next step: color mixing recipes.

    Color Mixing Recipes

    Hey there, fancy yourself a master artist but can’t quite get those colors right? Color Mixing Recipes for Oil & Acrylic by William F. Powell has got your back with its easy-to-follow mixing tips and tricks. This book is perfect for artists who struggle when it comes to achieving color harmony in their paintings. With this guide, you will not only learn about the properties of different pigments but also how to mix them correctly.

    One of the most important things to understand when it comes to color mixing is the nature of pigments. Each pigment has its own unique properties that affect how it behaves when mixed with other colors. By understanding these properties, you can create a vast range of colors that are both harmonious and vibrant. The book covers all the essential information on each pigment’s characteristics, including transparency, opacity and undertones.

    The book includes numerous recipes that make it easy for anyone to achieve a particular color or hue they desire in their painting. These recipes are designed specifically for oil and acrylic paints, which makes them perfect for artists who work with either medium. Whether you’re looking to create warm or cool tones or want to experiment with complementary or analogous colors, this book has everything you need to take your artistic abilities up a notch!


    Congratulations on completing the review of “1500 Color Mixing Recipes for Oil Acrylic”by William F. Powell! This comprehensive guide is ideal for beginners and experienced artists alike, providing a wealth of knowledge on color theory and mixing techniques. With clear instructions and detailed illustrations, you’ll be able to create a wide range of colors and effects.

    As you explore the book’s advanced techniques, such as glazing and layering, you’ll discover new ways to enhance your paintings with depth and dimension. The inclusion of 1500 color mixing recipes ensures that you’ll never run out of ideas or inspiration. So why wait? Grab your paints, mix up some colors, and start creating beautiful works of art today!

    In conclusion, “1500 Color Mixing Recipes for Oil Acrylic”is an essential resource for any artist looking to improve their skills in color mixing. With its thorough explanations and practical advice, this book will help you achieve stunning results in your artwork. As William F. Powell once said, “Colors are the smiles of nature.”Let this book help you capture those smiles on canvas with confidence and creativity!

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