THINKING VISUALLY FOR ILLUSTRATORS (Basics Illustration) by Mark Wigan: Review

Thinking Visually for Illustrators

Are you an illustrator looking to enhance your visual thinking skills? Look no further than Mark Wigan’s “Thinking Visually for Illustrators,”a comprehensive guide designed to help you take your artwork to the next level. With over 25 years of experience as a professional illustrator and educator, Wigan brings his expertise to this book, offering practical advice and exercises to help you develop your creative potential.

In today’s fast-paced world, the ability to think visually is more important than ever. Whether you’re creating illustrations for advertising campaigns or designing characters for video games, visual thinking is crucial in order to communicate effectively with your audience. “Thinking Visually for Illustrators”breaks down the process of visual thinking into easy-to-understand concepts and provides step-by-step guidance on how to apply these concepts in practice. So why wait? Dive into Wigan’s book and start honing your visual thinking skills today!

Overview of the Book and its Author

Mark Wigan’s ‘Thinking Visually for Illustrators’ is a must-read for those seeking an overview of the subject and its author. The book provides valuable insights into the world of illustration through its well-organized content. The author’s background in art and design education serves as a solid foundation for his writing, making it easy to understand even for beginners.

The book content is divided into three parts, starting with an introduction to visual thinking followed by techniques and strategies used in creating effective illustrations. Each chapter is accompanied by examples and step-by-step exercises that encourage readers to apply what they have learned. Additionally, the book features interviews with prominent artists who share their experiences and perspectives on the industry.

Mark Wigan’s years of experience in teaching visual communication are evident throughout the book, making it an excellent resource for aspiring illustrators or anyone interested in developing their visual thinking skills. The author emphasizes the importance of being able to communicate ideas visually, which is essential not only in illustration but also in other fields such as advertising, graphic design, and film production. With this understanding established, let us delve deeper into why visual thinking matters so much when it comes to creating compelling illustrations.

The Importance of Visual Thinking

Realizing the power of visual communication can inspire a deeper understanding and appreciation for the art of illustration. Thinking visually is not only limited to artists and designers, but it also has benefits that can be applied in different fields. In “Thinking Visually for Illustrators,”Mark Wigan emphasizes the importance of visual thinking in the creative process.

Visual thinking allows one to communicate complex ideas through images, symbols, and other visual representations. It helps people to articulate their thoughts more effectively and creatively by unlocking new perspectives on problem-solving. Moreover, it encourages innovation as it enables an individual to see what others cannot yet imagine.

The applications of visual thinking are vast and diverse, from graphic design to scientific research. It has become increasingly important in today’s digital age where information overload is prevalent. Visual thinkers can grasp concepts quickly and efficiently while conveying them with clarity and accuracy. By developing this skill set, illustrators can create compelling designs that resonate with their audience effortlessly.

Moving on to the basic concepts in visual thinking, we will explore how these principles operate within the context of illustration.

Basic Concepts in Visual Thinking

As you learn about the basic concepts in visual thinking, you’ll discover how to effectively communicate complex ideas through images and symbols. Visual problem solving is an essential part of this process. It involves breaking down a problem into its most basic components and using graphic elements to find a solution.

Creative ideation is another important aspect of visual thinking. This involves generating new ideas and concepts by using imagery and symbolism. When you’re able to think visually, you can create unique solutions that might not have been possible with words alone.

Understanding these fundamental aspects of visual thinking can help take your illustrations to the next level. As you continue your journey towards becoming a skilled illustrator, keep in mind that there are even more advanced topics in visual thinking waiting for you. With practice and dedication, you can become an expert at communicating ideas through images and symbols, unlocking the full potential of your creativity.

Advanced Topics in Visual Thinking

Once you’ve mastered the basics of visual thinking, it’s time to explore advanced topics that can take your illustrations to new heights. Visual problem solving is one such topic that can challenge your creative abilities and help you develop unique solutions to complex design problems.

To become a skilled visual problem solver, you need to learn creative ideation techniques that will allow you to generate a wide range of ideas quickly. These techniques include brainstorming, mind mapping, sketching, and prototyping. By combining these methods in various ways, you can develop a systematic approach to problem-solving that encourages experimentation and exploration.

By applying advanced visual thinking concepts and techniques, you’ll be able to tackle more complex design challenges with confidence and creativity. You’ll also be better equipped to communicate your ideas effectively with clients and collaborators. In the next section about exercises and examples, we’ll explore some practical ways you can apply these concepts in your own work.

Exercises and Examples

Get ready to flex your creative muscles with these fun and engaging exercises that will help you apply advanced visual problem-solving techniques like a pro, making your designs pop like a fireworks show on the Fourth of July. In “Thinking Visually for Illustrators,”Mark Wigan provides readers with an extensive range of exercises and examples to develop their sketching techniques and color theory skills. These activities are designed to challenge artists to think outside the box and push the boundaries of their creativity.

One example of an exercise in the book is called “Color Constellations.”This exercise encourages artists to experiment with different combinations of colors by creating abstract shapes on paper. By using contrasting hues, complementary colors, or analogous shades, illustrators can create unique palettes that enhance their work’s visual impact. Another activity is called “Sketchbook Challenges,”which prompts artists to draw everyday objects from multiple angles or perspectives. This technique helps develop an artist’s observational drawing skills while also providing opportunities for experimentation with line weight and texture.

Overall, these exercises in “Thinking Visually for Illustrators”provide a practical way for artists to apply advanced visual thinking techniques through hands-on practice. The book offers valuable insights into how illustrators can approach complex design problems by breaking them down into smaller components. Whether you’re a beginner or an experienced illustrator, these exercises offer something new and exciting to explore in your artistic journey.


Congratulations! You have just finished reading “Thinking Visually for Illustrators”by Mark Wigan. As you close the book, take a moment to reflect on how much you’ve learned about visual thinking and illustration. This comprehensive guide is an essential tool for any aspiring illustrator who wants to hone their skills in creating visually compelling designs.

Wigan’s expertise in this field shines through in every chapter of the book, from basic concepts to advanced topics. His insightful explanations and practical exercises make it easy for readers to apply what they learn and develop their own unique style. Overall, “Thinking Visually for Illustrators”is a must-have resource that will help you unlock your creativity and take your illustrations to the next level. So why not add it to your collection today?

Share This Article